Custom Jerseys
One of the bidders for BDR®'s Holiday Auction jersey was so impressed with the design that he wanted to have me design him his own jerseys. Bill Whitacre, a member of the BDR board and former CEO, requested three jerseys, two for his travel blog and adventure bike website, Along the Way, and one using the registered BDR branding.
Bill wanted the custom riding jerseys to feature the Along the Way logo, branded tagline, and motivational quotes. I presented Bill with design concepts focusing on black, white, and orange graphic elements. The designs were subtle to match his riding gear—so subtle that for one of the designs, he picked a just-black shirt design with text.
The second jersey design was created with symmetrical black-and-white graphics and a topographic overlay. Bill liked the topographic lines in the Holiday Auction, so I incorporated similar lines into his jersey design. I helped Bill select a quote for the back of the jerseys based on a "quote collection" he has been building since he started adventure riding.
Bill was happy with the jersey designs, and the final design was sent to Canvas MX for production to be ready for his next adventure bike trip.
